How LEGO’s Marketing Audit Sparked a Global Business Turnaround
In the early 2000s, LEGO was in serious trouble.Sales were falling, debt was rising, and the company had lost its direction. When Jørgen Vig Knudstorp became CEO in 2004, he launc
In the early 2000s, LEGO was in serious trouble.Sales were falling, debt was rising, and the company had lost its direction. When Jørgen Vig Knudstorp became CEO in 2004, he launc
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